As fans today search for parties happening Super Bowl Weekend, or wonder where to go Big Game Weekend in the Bay, Houston’s Super Bowl LI remains one of the most unforgettable music weeks in NFL history.

In 2017, the city didn’t just host a championship game — it transformed into a 4-day music and entertainment capital. From invite-only pop-up nightclubs to massive free outdoor festivals, Houston delivered a concert lineup that rivaled the Super Bowl itself.

Club Nomadic: Houston’s Pop-Up Mega Nightclub

Super Bowl 2017 Concerts & Festivals in Houston: Taylor Swift, Bruno Mars & More

The crown jewel of Super Bowl 2017 nightlife was Club Nomadic, a 62,500-square-foot pop-up venue built exclusively for Super Bowl week in the Sawyer Yards arts district. Designed as a “traveling nightclub,” the structure featured multi-level mezzanines, premium VIP lounges, and a vibrant exterior that became an instant Houston landmark.

Club Nomadic hosted some of the most in-demand concerts of the weekend:

  • Bruno Mars headlined Friday night in a sold-out show, with resale tickets reaching nearly $400.

  • Taylor Swift followed on Saturday for “Super Saturday Night,” widely considered the hottest ticket of Super Bowl LI.

For one week, Club Nomadic was the epicenter of celebrity sightings, luxury nightlife, and top-tier live music.

Super Bowl LIVE: Free Music at Discovery Green

For fans looking for a more accessible celebration, Super Bowl LIVE offered a free, nine-day festival at Discovery Green in downtown Houston. Centered around “Houston Pride,” the festival highlighted local culture, Texas cuisine, and homegrown musical talent.

Notable performances included:

  • February 2: Solange, Robert Glasper, and a then-rising Houston artist named Lizzo

  • February 3: Leon Bridges and Shakey Graves

  • February 4: Texas legends ZZ Top, Gary Clark Jr., and The Suffers

Beyond concerts, Super Bowl LIVE featured immersive fan experiences, including the futuristic “Future Flight” VR attraction that simulated a 90-foot drop tower trip to Mars.

EA Sports Bowl: Gaming Meets Live Music

Sam Hunt Super Bowl Performance at EA Sports Bowl - Super Bowl 2017 Concerts & Festivals in Houston: Taylor Swift, Bruno Mars & More - LocalTixs.co

Sam Hunt performs at Club Nomadic in Houston, Texas on February 2, 2017 during the EA Sports Bowl

On Thursday night, EA Sports Bowl transformed Club Nomadic into a hybrid gaming-and-music spectacle. Professional athletes competed in Madden NFL 17 and FIFA 17 tournaments before the night shifted fully into concert mode.

The stacked music lineup included:

  • Sam Hunt

  • The Chainsmokers, delivering a high-energy, tech-driven DJ set

  • A show-stealing finale from Snoop Dogg, who had the VIP crowd rapping along to his biggest hits

The event perfectly blended esports, celebrity culture, and live performance — a concept now common at modern Super Bowl weekends.

ESPN The Party: The Ultimate Invite-Only Bash

ESPN The Party - Super Bowl 2017 Concerts & Festivals in Houston: Taylor Swift, Bruno Mars & More - LocalTixs.co

For its 13th annual edition, ESPN The Party took over a 65,000-square-foot downtown warehouse designed to resemble an active construction site. The industrial theme featured scaffolding, forklifts, plywood walls, and more than 1,000 LED light tubes.

Headlining the night:

  • Fergie, delivering a high-energy performance

  • DJ Khaled, hyping the crowd alongside a packed guest list of athletes and celebrities

Guests also enjoyed interactive sponsor activations from brands like Alfa Romeo and Dunkin’, making the party one of the most exclusive events of Super Bowl 2017.

Why Super Bowl 2017 Set the Bar

Think of the Super Bowl concert scene like a giant jukebox 🎶
One button dropped you into a luxury nightclub with Taylor Swift.
Another took you to a free Houston block party with ZZ Top.
Another led to a high-tech gaming arena backed by Snoop Dogg.

The game on Sunday may have been the finale, but the music made Super Bowl week unforgettable.