Samuel Adams Brewing the American Dream Holiday Market at Essex Market – New York, NY

Join Samuel Adams Brewing the American Dream for the program’s first NYC Holiday Popup Market, celebrating small business, craft beer, and holiday cheer!

Purchase of your ticket includes a copy of Our American Dream Cookbook (valued at $25) that you can pick up at the event before enjoying access free Samuel Adams beer and delicious goods from incredible local entrepreneurs!

The market will spotlight inspiring small business owners featured in the cookbook, as well as other local partners, as they serve tasty bites, sips, and samples alongside a lineup of seasonal Samuel Adams brews and curated holiday shopping.

Since 2008, Samuel Adams has supported its nonprofit lending partners in providing more than 4,500 loans totaling over $116 million to food and beverage entrepreneurs across the country. Just as important, the program has provided business coaching and advising to more than 16,000 people. The businesses supported by this program have created or retained over 12,100 jobs in their local communities.

For more information, visit our website www.brewingtheamericandream.com