Exclusive Super Bowl drops, custom Starter jackets, and live podcasts — pull up to the Starter x NFL Shop Pop-Up in Union Square, Feb 4–7.

STARTER x NFL SHOP – Super Bowl LX Pop-Up Experience | San Francisco

Looking for Super Bowl events in San Francisco? Pull up to the Starter x NFL Shop, a four-day Super Bowl pop-up experience in Union Square blending exclusive shopping, live content, and interactive activations.

Located at 217 Powell Street, this NFL pop-up shop in San Francisco is your destination for limited-edition Super Bowl LX apparel, custom jacket experiences, and live in-store programming — all during Super Bowl week.

What to Expect at the Starter x NFL Shop:

Exclusive Super Bowl LX Collection + NFL Collaborations
Shop Starter’s Super Bowl LX Collection inspired by San Francisco, featuring vintage-meets-modern designs. Discover Super Bowl–week-only drops including Starter x Avirex, Starter x Levi’s, and surprise partner capsules.

Custom Jacket Experience – Starter Lab
Create your own one-of-one Starter jacket at this interactive customization station. Choose from NFL teams, vintage Starter logos, and exclusive branding to design a personalized Super Bowl souvenir.

Starter Live – In-Store Podcast + Live Content
Back after its Super Bowl LIX debut, Starter Live returns as a live podcast studio inside the shop. Enjoy real-time conversations, special guest appearances, and live content throughout store hours. Past guests include Pacman Jones, Carl Banks, D-Nice, and more.

Whether you’re searching for Super Bowl shopping in San Francisco, an NFL fan experience, or a Union Square pop-up, this is where football culture meets streetwear heritage.

Location: 217 Powell Street, Union Square, San Francisco
Dates: February 4–7
⏰ Hours: 11:00 AM – 6:00 PM

Only in San Francisco. Only for Super Bowl Week.