Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

PRICE: $29
per person

 

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.
 
On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.
 
Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Discover the dynamic world of Heineken, in the place where the beer was first brewed
Experience what it’s like to be brewed and bottled on the Brew U ride
Learn how to pour the perfect draft Heineken

Entrance ticket
Live presentations in English
Audioguide in Dutch, German, French, Spanish, Italian, and Portuguese. You can listen to your phone or feel free to bring your own headphones
2 Beers included
Food and additional drinks

 

This is just one of the many unforgettable experiences the Netherlands has to offer. Discover more tours, hidden gems, and must-see spots in Amsterdam or on our complete Netherlands guide.