2026 Maxim Super Bowl Party w/Hugel at The Midway – San Francisco, CA

2026 Maxim Super Bowl Party – Bay Lights and Football Nights

Super Bowl LX Weekend

San Francisco – The Midway

Featuring Hugel, UnKommon and More Artists TBA

February 7, 2026 | 8 PM

THE MAXIM BIG GAME EXPERIENCE – SAN FRANCISCO

For over two decades, The Maxim Super Bowl Party has been recognized as the must-attend VIP Party and Cultural Event held during the NFL’s Super Bowl Weekend. Maxim continues to re-imagine and finely tune every epic detail, transforming your evening into an unforgettable, immersive, themed experience.

With a perfect mixture of music, sports, art, fashion, and a tribute to the San Francisco Bay area, this years’s Maxim party will be an experience like no other.

MAXIM’S ANNUAL FLAGSHIP VIP RED CARPET EVENT

On February 7, 2026, Saturday night before Super Bowl LX, celebrate in style at the most anticipated party of the weekend. Celebrities, athletes, models, musicians, executives and taste-makers from all walks of life will be in San Francisco to experience the #1 VIP Party of Super Bowl Weekend.

Dress to impress as you rock a red-carpet entrance and join us for unparalled evening of entertainment.

This event is by VIP Table Reservation only, but for indivudals and smaller parties, VIP Exclusives has a limited amount of VIP Tickets that will allow you entry to the specially built Mezzanine area, which will overlook the main floor and all the action.

This isn’t just a party; it’s Maxim’s iconic, one-night-only Super Bowl bash—a VIP journey of fashion, music, and sports. Secure your spot to celebrate Super Bowl LX in true Maxim style.

A-LIST ENTERTAINMENT

HUGEL, UNKOMMON AND MORE TO BE ANNOUNCED

At a Maxim Super Bowl Party, you are going to see the biggest names in music. As we build the perfect lineup for the evening, make sure to check out pictures and videos below from previous years to see what the buzz is all about.

With Maxim, you are a part of the action. See your favorite performers right in front of the stage, sit onstage, or even get a backstage pass. We have ticket options for everyone. We want to make sure that you have the experience of a lifetime.

THE VENUE – THE MIDWAY SAN FRANCISCO

Each year, Maxim selects the the perfect venue that highlights the flavor of the Super Bowl hosting city. The Midway in San Francisco will be the home of the 2026 Maxim Super Bowl Party.

On Saturday night, February 7, 2026, The Midway SF transforms into the pulsing epicenter of Super Bowl weekend, hosting the legendary Maxim Big Game Experience. Walk the red-carpet, groove with A-List entertainment, enjoy world-class hospitality, check out branded activations and get ready for a legendary night that will undoubtably be a highlight of your Super Bowl LX weekend.

Step into RIDE, the flagship space and main floor area, with the earth-shaking Funktion-One EVO sound system. Prepare for an auditory and visual spectacle that will define the night.

Move to the outdoor patio to sip premium cocktails and mingle under the magical San Francisco sky.

Wherever you find yourself, your group will be in the perfect spot to have an amazing experience.

THE MIDWAY SAN FRANCISCO – VENUE LAYOUT FOR THE 2026 MAXIM SUPER BOWL PARTY

The first image displayed above is the Main Floor which includes the Stage and VIP Table areas. The Main Floor is reserved for VIP Table guests only.

The second image is pricing and inclusions for VIP Tables.

Above the Main Floor is the Mezzanine. The Mezzanine overlooks the Main Floor and is designated for VIP Ticket holders. There will be no General Admission tickets for this event.

* Please note that VIP Tickets holders do not have access to the Main Floor, only the Mezzanine above. *

:: ADMISSION ::

: VIP TICKETS :

$596

(Price per person inclusive of tax and fees)

• Open Sponsored Bar

• Access to the VIP Mezzanine

• Expedited VIP Entry

• Access to Brand Activations

• Access to Outdoor Patio Area

: SHARED TABLE LOUNGE TICKETS :

$1050

(Price per person inclusive of tax and fees)

• Access to the Shared Table Lounge with Unlimited Sponsored Drinks

• Waitstaff Service in the Shared Table Lounge

• Unreserved Seating in the Shared Table Lounge (First Come First Served Basis)

• Access to Brand Activations

• Expedited VIP Entry

• Access to Brand Activations

:: VIP TABLE PACKAGES ::

$10,000 – $65,000

• Admission and Seating for 12-25 Guests depending on Package Selected

• Sponsored Bottle Package

• Premium Tequila and Premium Champagne Package

• Expedited Private Entry

• Private Security

• Dedicated Table Area with Couch

• Waitstaff Service

• Dedicated Host

THE MAXIM SUPER BOWL PARTY ALWAYS SELLS OUT EARLY. THIS YEAR’S VENUE IS APPROXIMATELY 1/2 THE CAPACITY OF OUR VENUES IN THE PAST FEW YEARS. SECURE YOUR RESERVATION NOW WITH VIP TICKETS OR A VIP TABLE AT THE LOWEST AVAILABLE RATE.