PRCA Rodeo – Midwest Horse Fair at Veterans Memorial Coliseum at Alliant Energy Center – Madison, WI

See PRCA Rodeo – Midwest Horse Fair Live in Madison on Friday, April 17, 2026, Doors Open at 7:00 PM

Starting January 2, VIP Packages and Groups of 10+ are available through the Midwest Horse Fair Office. Please contact Midwest Horse Fair at 920-623-5515 for further details. 6:30pm – Doors 7:00pm – The Greatest Show Horse. Magnificent Horses, Riders and Music produced by Mario Contreras 7:45pm – PRCA Rodeo If you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required. Children ages 2 and older require a ticket to the evening entertainment. CASHLESS – the Alliant Energy Center services all credit and debit payments only. No cash accepted. Will Call is available in the West Lobby of the Coliseum at the Madison Ticket Agency box office. Accessible Seating: Accessible seating is available online through Ticketmaster by filtering on the ADA Icon and selecting the Accessible Seats. The elevator is in the West Lobby outside Section 223.

Accessible seating is available online through Ticketmaster by toggling on the Accessible Icon or in person at the Alliant Energy Center Coliseum Box Office during business hours. Wheelchair accessible seating is available on the concourse level in Sections 206, 208, 210, 212, 222, 224, 226, and 228. The only elevator is located just outside the box office near Section 224. Enter on the west side of building.

Mobility accessible and Limited Mobility seating are available throughout the building. These include 1+1 companions whenever possible, based on availability. The Elevator is located by Sections 225. Also assistive listening receivers are available if requested 24 hour prior to event. Questions? Contact the Madison Ticket Agency at 608-267-3995.

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Planning to attend an event at Veterans Memorial Coliseum at Alliant Energy Center

Here’s what all PRCA Rodeo – Midwest Horse Fair fans must know before attending an event at Veterans Memorial Coliseum at Alliant Energy Center. To ensure a stress-free experience, we recommend arriving at the venue at least 45 to 60 minutes prior to the scheduled start time. This allows ample time for navigating local Madison traffic, securing parking, standing in long wait lines and passing through venue security.

Don’t wait, secure your PRCA Rodeo – Midwest Horse Fair event tickets today before this Sports Event sells out. For fans searching to see what ticket options are available, from PRCA Rodeo – Midwest Horse Fair VIP packages, front-row experiences, or even general admission cheap PRCA Rodeo – Midwest Horse Fair tickets, simply use our “Tickets-RSVP” links provided below. You’ll be directed to well-known, industry-leading ticketing sites where your ticket authenticity and seat selection are 100% guaranteed.

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