Learn and discover the indigenous Sámi culture and traditions, meet true artisans and taste traditional flavors. Immerse and walk through the 421-year-old Jokkmokk Winter Market on a guided tour.

PRICE: $344
per person

 

Step into the once-a-year magic of the legendary Jokkmokk Winter Market – a 421-year-old cultural tradition in the heart of Sápmi, in Arctic Sweden.

Join me for an intimate 3-hour small-group guided tour designed to give you deeper insight into Sámi culture, storytelling, food traditions, and artisan heritage – all during the most vibrant days of the year in Jokkmokk.

We meet outside the Ájtte Sámi Museum. You’ll enjoy a private “crash course” tour led by your guide – entrance fee included. Through storytelling and artifacts, you’ll learn about the Indigenous Sámi people, our deep-rooted connection to land and tradition, and over 10,000 years of Arctic cultural history.

Afterwards, we’ll take a curated walk through the market – a place I’ve been personally connected to for over 30 years. I’ll share the stories, hidden gems and true Sámi spirit of this celebration. Expect warm moments, photo opportunities, and deep cultural encounters as we visit selected and authentic exhibitions and meet Sámi artisans – the true gems of the market – showcasing exquisite handcrafted Duodji.

The tour concludes at Sámi Duodji – Sameslöjdstiftelsen, where we gather to reflect, sip a warm berry drink, enjoy Arctic tasty-bits, and where you’ll receive a small Sámi gift to take home as a memory of your time in Sápmi.

Exclusive & Authentic Sámi Experience Led by Expert guide
Storytelling about Sápmi & the markets’s rich history
Tasty bits, traditional flavors and warm beverage
Meet true Sámi artisans and learn about their craft
Sámi Hospitality & Cultural Connection

Expert guide
Small-Group
Entrance Fee Ájtte Museum
3-hour guided tour and “walkabout” at the Jokkmokk winter market
Warm Beverage & Sámi Tastybits
Sámi gift to bring home

 

This is just one of the many unforgettable experiences that Sweden has to offer. Discover more tours, hidden gems, and must-see spots in Stockholm or on our complete Sweden guide.