Verizon Super Bowl Central: The Hub of Fan Fun and Entertainment

Experience live music, interactive technology, and family-friendly activities during Super Bowl week in Downtown Phoenix.

Verizon, a major sponsor of the NFL and Super Bowl, extends its partnership to the Arizona Super Bowl Host Committee with Verizon Super Bowl Central. From January 28 through February 1, this 12-block, free, pedestrian- and family-friendly outdoor fan campus in Downtown Phoenix serves as the epicenter of Super Bowl festivities, located adjacent to the NFL Experience engineered by GMC and the Super Bowl Media Center presented by Microsoft.

Activities & Attractions at Verizon Super Bowl Central

Fans can enjoy a wide range of entertainment and interactive experiences, including:

  • Free outdoor performances by national recording artists and local musicians
  • An autograph stage featuring NFL players
  • Nightly fireworks shows and iconic Super Bowl XLIX Roman Numerals
  • The 20-foot super-sized football unveiled by the Host Committee
  • A beer garden and interactive technology experiences, including virtual reality and NFL Mobile demonstrations from Verizon

Verizon Super Bowl Central also serves as the broadcasting headquarters for national and local media, keeping fans connected while they enjoy the festivities. Verizon’s sponsorship enhances the overall fan experience, offering engaging activities, cutting-edge technology, and a central hub for all Super Bowl events.

Verizon Super Bowl Central is open to the public and free for all attendees. To learn more about the Arizona Super Bowl Host Committee and associated events, visit azsuperbowl.com.

Planning a full Super Bowl weekend? Discover additional concerts, parties, and events in our 2026 Super Bowl Party Guide.

Verizon Super Bowl Central combines entertainment, technology, and fan engagement to create the ultimate Super Bowl week experience in Arizona.